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Luxify & Landscope Christie's Launch Partnership Responding to Growing Wine Investment Trend

As domestic thirst for foreign wine continues to grow and Chinese investors seek to diversify their wealth, the demand for overseas wine-producing estates has significantly increased. Beginning in 2010, an increasing number of Chinese buyers have been purchasing vineyards. With the recent acquisition of Chateau Renon earlier this year by a Beijing-based investor, over one hundred wine-producing estates have been sold to Far Eastern clients.

Recognising this continuing appreciation in the value of foreign wines in Hong Kong and Mainland China, online luxury marketplace Luxify and Landscope Christie's International Real Estate, the Hong Kong-based affiliate of Christie's property arm, have announced their partnership, aiming to offer consultative service for clients who wish to purchase the finest overseas vineyard properties. Vineyards will be innovatively advertised on the Luxify website to keep prospective buyers updated on the latest availability. This collaboration combines Landscope Christie's twenty years of experience in real estate with Luxify's modern style and expertise in refined goods. As Alexis Zirah, Co-Founder & CEO of Luxify, commented, this collaboration meets the increasing interest in affluent lifestyles and opportunities for their clientele.

"The easiest and most secure way to invest in vineyards is to enquire through a trusted agency with a strong global network for invaluable expertise and end-to-end support," said Urosh Teodorovich, an overseas investments manager at Landscope Christie's in Hong Kong. Their partnership with Luxify brings together elite clientele and knowledgeable real estate representatives with the latter delivering carefully curated information -- for instance, the recommendation of management consultancy services and of local vignerons to oversee daily operations -- to the former.

"Due to the added complexity of the wine itself involved in vineyard sale," Teodorovich emphasised, "it is vital to have regional affiliates to provide local knowledge to the buyers." With the experienced local partners in Luxify and Landscope Christie's expansive property consultancy network, investors will have access to both information and global wine investment opportunities.


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